AI Literacy for Marketing Teams

Maintain accuracy, brand integrity, and accountability as AI increasingly shapes marketing activity.

Understand where AI may be creating reputational, compliance, or brand-related risk in marketing activities.

Why AI Literacy Matters for Marketing Teams

For marketing teams, AI literacy is essential because AI tools are increasingly influencing copywriting, campaign development, analytics, and brand communications, often without formal oversight. Marketing teams risk embedding reputational, legal, and regulatory exposure into external-facing communications unless they have a clear understanding of how AI systems generate content, where plagiarism and intellectual property risks arise, and how brand voice and accuracy can be compromised.

AI literacy enables marketing professionals to question AI-generated outputs rather than relying on them uncritically. It supports consistent application of copy policies, brand guidelines, and approval processes, particularly where AI is used to produce or personalise customer-facing content at scale.

By developing AI literacy, marketing teams can retain accountability for published content, manage compliance and reputational risk, and ensure that AI is used responsibly in line with organisational standards and regulatory expectations.

Understand where AI may be creating reputational, compliance, or brand-related risk in marketing activities.

Key Outcomes for Your Organisation

Improved AI literacy for marketing teams delivers measurable risk reduction and stronger governance

Reduced reputational and compliance risk

Marketing professionals understand where AI-generated content may create exposure, enabling proactive risk management before publication.

Greater control over AI-generated content

Teams can critically evaluate AI outputs, ensuring all published materials meet brand standards and accuracy requirements.

Consistent application of brand and copy standards

Clear understanding of AI limitations ensures brand voice, tone, and guidelines are maintained across all AI-assisted materials.

Clear accountability for external communications

Marketing teams maintain ownership and responsibility for published content, with defined processes for AI-assisted work.

Start Your AI Literacy Assessment

Understand where AI may be creating reputational, compliance, or brand-related risk in marketing activities.